Nurture Life is shaking off its past utilitarian appearance and adopting a bold, vibrant brand identity that speaks directly to kids, said co-founder of the Chicago-based kids meal delivery service, Jennifer Chow.

Peapod, the country's leading online grocer, announced today an exclusive partnership with local Chicago company Nurture Life, the only food brand providing busy families with a creative variety of freshly prepared, wholesome, ready-to-enjoy meals and snacks for children.

Meal time is particularly challenging for parents, and Peapod's senior vice president of merchandising Spencer Baird said in a statement the partnership with Nurture Life allows the company to address meal-related friction for households with kids.

Listen to episode 15 of the Better Food Stories interview series, which features Nurture Life cofounder, Jennifer Chow, discussing how Nurture Life is changing the way parents feed their kids, building a brand focused on quality, convenience and nutritious food from the start.

Nurture Life provides freshly made, nutritionally balanced meals for babies, toddlers, and kids. Co-founded by Jennifer Chow—who not only has food allergies but is a food allergy mom herself. All meals are created in-house in a facility dedicated free from the allergies she and her son share—peanuts and tree nuts (except coconut).

"'For parents that feel guilty if they don't do everything, my response is to seek help,' says Jennifer, who's now a mom of two. Find shortcuts that work for you, whether that's paying for a meal-delivery service, devoting a few hours on Sunday to meal prep, or ordering groceries online to avoid those epic 6 p.m. checkout lines. "We have so much on our plates already," Jennifer says. And saving time without sacrificing good, healthy food is an excellent form of self-care."

"Between caring for your bambino and keeping up with the rest of your life, food prep can seem like an added stress. Enter Nurture Life, the first organic food delivery service for babies and kids. Their meals are created by chefs and pediatric dietitians based on the USDA MyPlate guidelines. With Nurture Life, you can feed your little ones a wide variety of produce, proteins, and grains without lifting a finger in the kitchen."

"Recipes developed by a chef and pediatric dietician prove to be a huge selling point for consumers, and what is setting the company apart from others. Being that Nurture Life is the first and only subscription meal delivery service focused specifically on children, the founders had to blaze the trail for the ready-to-eat market when it came to business models and benchmarks as a company."

Founded by a mom who wanted to give her child fresh, wholesome meals—without sacrificing time together—Nurture Life is a meal delivery service that ships age-specific, dietitian crafted meals to your doorstep. Each recipe prioritizes organic, seasonal produce and never includes artificial flavors or colors, trans fats, or high fructose corn syrup.

All you have to provide are your children's ages and dietary preferences to get started. It's a great, simple option for first solids and for expanding the palates of older children—and mamas will love how much time and energy is saves them.

When you don't have the time or energy (or ingredients!) to cook a healthy, home-cooked meal, mom guilt levels can shoot through the roof. Nurture Life is an organic meal delivery for babies, toddlers, and kids curated by a culinary team and pediatric dietitian, that serve up children's favorites, incorporating high-quality produce and protein into each meal.